Afan Valley Project

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Afan Valley Project

October 28, 2017

Snowsport Cymru Wales are delighted to bring you information on a new multi-million-pound project  - Afan Valley Adventure Resort. The resort, which will become the first of its kind in the UK, will be set over 500 acres of forests and rolling hills in the Afan Valley, South Wales and offer guests a new and exciting holiday experience.


Split into five zones: Alpine, Forest, Trails, Xtreme and Zen, the resort will combine a unique mix of high-octane activities and relaxation all in one stunning location and we are excited to be working on such a ground-breaking project. The all-weather, all-year-round resort will be home to three outdoor ski slopes, forest-based zip wires and tree-top adventures, bike trails, an Xtreme sport centre, a state-of-the-art aqua park, indoor trampolining, relaxing spas and a central plaza featuring a wealth of bars and restaurants where guests and visitors can meet and socialise at the end of the day.

Our appointment at the resort comes after we were approached by developers and owners Northern Powerhouse Developments, to oversee the delivery of the skiing and snowboarding activities within the Alpine Zone. CEO of Snowsport Cymru Wales, Robin Kellen said: “We are delighted to hear of the development of what promises to be one of the most thrilling adventure resorts in the UK. NPD have brought together some of the world’s leading activity and leisure specialists to bring the resort to life and we are thrilled to be advising on such an ambitious and ground-breaking project. Our role will be to assist in the development of the artificial ski slopes and ensure guests visiting the resort’s Alpine Zone are giving the most authentic and enjoyable experience imaginable.

“The focus at Snowsport Cymru Wales is to develop and increase participation in snowsports, and help to identify and nurture the snowsport stars of tomorrow. Afan Valley Adventure Resort will provide a unique opportunity to attract a new generation of snow sport enthusiasts and we are very excited about the wealth of invigorating and challenging snow sports activities that will be available. The resort’s Alpine Zone is set to become a must-visit destination for those looking to enjoy all the thrills of a traditional ski resort - but without having to leave the country."

Boasting one of the most complete outdoor slopes in Britain, Afan Valley Adventure Resort plans three exhilarating runs, which will be open 365-days a year, whatever the weather. Incorporating the dramatic terrain of the Afan Valley, the runs will effortlessly blend into the stunning landscape to provide an adrenaline-pumping black run, down steep, breath-taking drops; a testing red run; and a gentler blue run, where skiers will be able to meander their way down a picturesque tree-lined course. With covered walkways and strategically designed runs to ensure maximum authenticity, Afan Valley Adventure Resort will provide an unmissable experience for novices and seasoned skiers alike.

Complete with drag and chair lifts, time gates, slalom courses, tubing, moguls, ski-school, kindergarten and toboggan runs for youngsters, the resort will also boast a stunning sky lounge at its summit, allowing guests to sit, relax and fully immerse themselves in the spectacular surroundings. With a traditional Nordic feel to all activities, the Alpine Zone will also be home to a well-equipped indoor centre which will include a children’s soft play area, ski simulators and zorbing – with a suite of steam rooms for those who want to unwind and get away from it all. Outside, continental markets, fire pits and an impressive array of authentic alpine bars and restaurants will add to the ambience and give guests that delightful après-ski feeling of being in the Alps.

Talking about the partnership with Snowsport Cymru Wales, Gavin Woodhouse chairman of Yorkshire-based Northern Powerhouse Developments said: “The inclusion of Snowsport Cymru Wales expertise is another huge boost to the resort and will undoubtedly help us deliver the best possible skiing and snowboarding experience. The UK holiday market is ready for a new leisure concept and by bringing together the most experienced and specialist international partners we are looking forward to creating a resort that will serve up a unique mix of exhilarating and unforgettable activities.”

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  • Snowsport Cymru/Wales
    Cardiff Ski & Snowboard
    Fairwater Park
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    Robin Kellen
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    Roxy Williams
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Snowsport Cymru/Wales is a company limited by guarantee, registered in Cardiff No. 2918336

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