Myth Busting - Snowsports is not that popular, or is it?

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Myth Busting - Snowsports is not that popular, or is it?

March 15, 2019

The National Survey for Wales involves face-to-face interviews with more than 11,000 randomly-selected adults aged 16 and over. The survey covers a wide range of issues affecting people and their local area.

This release provides headline results for sport participation and latent demand from the National Survey for Wales in 2017-18. This is the second year that results for sport and active lifestyles have been released.

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The Sport and Active Lifestyles results from the National Survey for Wales provides one of the main sources of data used by Sport Wales to strategically monitor and track trends in sport in Wales, as well as forming a base from which to shape policy and practice. 

Some of the results are used to measure progress towards the goals of the Well-being of Future Generations Act 2015. The Well-being of Future Generations Act 2015 is about improving the social, economic, environmental and cultural well-being of Wales.

According to the survey, 215,000 adults in Wales (9% of the population of Wales) want to take up skiing or snowboarding. That’s huge, especially when you read further into the report that has identified latent demand for sports participation ranking interest in snowsports just behind cycling. Significant in our view!

We also have massive demand for skiing or snowboarding in the 16-24 year old age band where 23% of the surveyed population want to take up the sport. These high levels of demand reduce as the age grouping becomes older with 13% of 25-44 year olds showing interest, though these are still very significant numbers.
Demand for snowsports by adults across Wales is pretty consistent. Whilst at its highest in South East Wales with 11% of the population wanting to take up Snowsports, the low levels are 8% (Mid and North Wales) and these are still very significant numbers. 8% of the population of North Wales equates to 43,000 adults who want to go skiing or snowboarding.

So what does all of this mean? 

It is clear that we need facilities across the whole of Wales that are able to service this interest. It also means that there’s a large number of young adults and there’s a great market out there of adults in Wales who want to take up snowsports and we need you to help spread the word of how they can do just that.

Keep an eye out on our social channels for ways in which you can get involved in snowsports that is both fun and affordable!

This release presents a small selection of results. There will be a number of more detailed, topic-specific outputs published throughout the year. Publication plans are on the National Survey webpages. 


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